Are You Frustrated by the Lack of NIL Deals?

The problem isn’t your talent.  It’s the missing strategy behind your personal brand.

You’re not alone.

Every week, the headlines shout out multi-million-dollar NIL deals: Arch Manning, $6.8 Million. Livvy Dunne, $4.2 million.

And yet, the truth most athletes never hear is this: Over half of all NIL deals are worth $100 or less. The average? Just $62. Barely enough for a tank of gas!

You put in the hours. You show up to practice. You win. So why are you not seeing the same opportunities?

Because NIL success isn’t about just playing well — It’s about knowing how to position yourself like a brand.

A runner in a crouched starting position on a red track, holding a baton, wearing black athletic gear and colorful running shoes.

Most college athletes never get real NIL traction because they’ve never been trained to think like a brand. That’s why we created Purpose NIL — a strategy-backed, purpose-driven training program to help you:

purpose entreprenuership:
It’s Time to Even the NIL Playing Field

A baseball pitcher on the mound, dressed in a purple jersey with the number 8, gray pants, and a black cap, standing outdoors on a baseball field during sunset.

Define Your
Unique Story

A volleyball player celebrating, wearing a black jersey with number 14, next to a teammate, both on an indoor volleyball court.

Build Your Brand
Around Your Purpose

Person writing on paper at a desk with documents and a pen.

Land More Deals
and Bigger Ones

Young woman in black graduation cap and gown smiling outdoors, with trees and buildings in the background.

Prepare For Life
Beyond Sports

Why Purpose NIL Works

Graphic design with the words "Purpose > Nil" and "With James M. Rink" in bold letters on a black background.

Hi, I’m James.

I’ve spent the last two decades helping some of the biggest names in entertainment and business shape their brands and tell their stories.

In 2006, I produced one of Taylor Swift’s very first commercial campaigns and launching her NIL — partnering her with Kraft Foods to introduce her to the world. That project helped launch her into stardom. Since then, I’ve worked with iconic names and networks like ABC, CBS, Disney, and the Country Music Association, building content and branding strategies that connect with millions.

In 2025 I launched Purpose NIL as a Television and Podcast series. Helping student-athletes like you win in the new world of NIL.

I created Purpose NIL because I saw too many athletes with incredible stories, talent, and potential getting left behind — not because they didn’t deserve opportunities, but because they didn’t know how to talk about themselves in a way that felt authentic and compelling.

Purpose NIL is not about fake hype or copying someone else’s style.  It’s about helping you uncover what makes you different — and turning that into a brand that sponsors want to work with.

Purpose NIL is Purpose Entrepreneurship for you and your dreams.