April 2024 Gallup report’s the first time in the World Happiness Report’s 12-year history, the U.S. didn’t make the list of the world’s top 20 happiest countries.  It dropped from 15th to 23rd place out of more than 130 countries between 2023 and 2024. The decline is at least partly attributable to the unhappiness of Americans under 30.  Between 42% and 49% of Gen Z say they don’t feel purpose in their daily activities, do not get enough sleep, and do not get enough relaxation.

50M Americans are experiencing a mental illness. 

12M adults in the U.S. experience serious thoughts of suicide, with the highest rate among multiracial individuals. 

Over 1 in 10 youth in the U.S. are experiencing depression that is severely impairing their ability to function at school, at work, at home, with family, or in their social life. 

2023, U.S. Surgeon General's report, states loneliness is more widespread today than any other major health issue in America. 

Today’s Mental health epidemic is affecting everyone. 

The odds are, that you are feeling these negative side effects yourself or you are feeling the burden of caring for a family member, friend, or co-worker who is suffering.

In Neil Howe’s 2023 ‘The Fourth Turning is Here’ best-selling book, he documents that our societal turn into crisis began in 2008’s real estate collapse and will not end until 2033.  

If Howe’s prediction is correct that our global societal unrest will not end until 2033, you need a plan to help navigate your family, your career, and you through the remaining years of the Great Depression 2.0. 

What is your plan to survive and thrive?

Howe writes in detail that this season, like the prior Fourth Turn of the Great Depression of the 1930s through the end of WWII, is a season of crisis and destruction that ended with a united sense of Purpose of freedom for America and its Allies.  The Great Depression 2.0 will also end in the 2030s with a shared Purpose of the victors.

Purpose of You is a community of like-minded people who support one another in living their life’s Purpose for the greater good of people.

There is a war waging against humanity, you and your Purpose.

We are at war between good vs evil.  Evil attacks us personally, globally, and within ourselves.  The war against your Purpose is to wound, kill, destroy, distract, violate, trespass against you, your values, and your Purpose.  Often the goal is to traumatize you and let your emotional wounds hold you back from living your Purpose.  Exposing this reality will empower your Purpose to live.

Hitler, Putin, terrorist organizations, and the narcissist in your life, ALL have a purpose, one of evil. 

I am advocating for people to be committed to a Purpose for the greater good of mankind.  This is your time to rise.

2023 Harvard Report states: young adults (18–24 years old) in the U.S. report twice the rate of anxiety and depression as teens.  The report identifies several drivers of young adults’ emotional challenges, including a lack of meaning and purpose.

• 29% of young adults reported depression.  58% reported that they lacked “meaning or purpose” in their lives.

• 50% of young adults reported that their mental health was negatively influenced by “not knowing what to do with my life.” 

• 45% of young adults reported that a general "sense that things are falling apart” was impairing their mental health. 

• 44% of young adults reported a sense of not mattering to others

• 34% reported loneliness.

For Gen Z, having a defined Purpose is not a want it is a NEED.  The good news is that Purpose of You helps fix all these pressing issues.  

It is not hard to see that depression, addiction, trauma, alcohol abuse, and suicide are on the rise. 

40.3 million people aged 12 or older had a past-year substance use disorder.  

104,000+ Americans died due to a drug overdose in one year ending in September 2021.   Drug overdose deaths have reached a historic high, devastating families and communities. 

*According to the 2020 National Survey on Drug Use and Health

THERE IS HOPE

I don’t know if you are a victim of trauma and abuse, but I have been. Narcissistic Abuse affects over 158 million people in the U.S.  Most people don’t know what narcissistic abuse is and why they target people with a Purpose. 

Narcissistic people are in business leadership, government, educators, our neighbors, relatives, friends, and loved ones.  They are greedy people, masters of lies, manipulation, deception, sexual predators, thieves, and needy people all rooted in the spectrum of narcissism.

Narcissistic abuse is an emotional and psychological abuse.  It is inflicted by individuals who have either narcissistic personality disorder, which is characterized by a lack of empathy, or antisocial personality disorder (ASPD, also known as sociopaths or psychopaths), and is associated with the absence of a conscience. 

Fundamentally narcissists do not have empathy.  This makes them target empathic people.  

People on Purpose are highly empathic and are committed to living a life to serve the greater good of others. 

Empathy is the ability to understand and share the feelings of another.  Empathy is essential for people living their life’s Purpose.  Narcissists prey on empathic people.  

I believe a narcissist’s motive is to make another person’s Purpose be focused on the narcissist rather than to serve the greater good of mankind.

The more you are living your Purpose, the more you will be a target for a narcissist.  Your Purpose of You transformation will help you recognize when a narcissist is attacking you, how to beat the attack strategically, and how to use your Purpose to transcend the trespass.  

In my experience, narcissistic abuse is covert, and often disguised as love and care, but it’s anything but. 

It’s not a single act of cruelty. It’s the insidious, gradual, and intentional erosion of a person’s sense of self-worth.  It’s a combination of emotional and psychological abuse aimed at undermining a person’s identity for the sole Purpose of obtaining control for personal gain. 

It can involve patterns of dominance, manipulation, intimidation, emotional coercion, withholding, dishonesty, extreme selfishness, gaslighting, financial abuse, extreme jealousy, and possessiveness.

I believe you are not responsible for the trauma that has been inflicted in your life, but as an adult, you are responsible for dealing with the trauma you have endured.  

“Trauma is treatable.  Therapies that include exposure, desensitization and nervous system regulation are effective in helping individuals process trauma and heal. ART (accelerated resolution therapy), EMDR (eye movement desensitization reprocessing), CBT (cognitive behavioral therapy) and exposure therapy are the most well-known. These therapies change the way our brains store and respond to traumatic memories, impacting our behavior and reactivity to triggers.” - Laurel Wiers, LMFT, Author and Trauma Specialist

I encourage you to deal with your wounds as I have and continue to do so.  I strongly encourage you to seek the help that is available to you.  Dealing with your wounds and trauma empowers your Purpose and life.  

I believe, that when a person chooses not to deal with the trauma that was dealt to them, they are choosing their wound over their life and their Purpose.  

Your Purpose transcends the chaos of narcissistic abuse.

Your Purpose is calling you to live your life in a bigger and more meaningful way. 

Your Purpose is where your genius lives.  

The faster we can define our Purpose, team’s Purpose, and societal Purpose, it will help us transcend the chaos of our times.  Purpose will help all of us to survive and thrive.  If we don’t, we will lose the war and be slaves to evil.

My message and call to you: 

Your Purpose and Values will protect your family, your career, your business, and you.  

Purpose is your True North guide to your dreams.

I believe:

• You are alive, living on earth as a breathing human being to serve a greater good in the world. 

• You were born with enormous power to positively affect people. 

• You were born and designed to live in this moment of history to improve humanity and our world against the challenges of our time.  

• You are a part of a rising generation of millions of people around the world who are feeling a deep calling from within themselves to live their lives for the greater good of mankind, a Purpose. 

• There is a war waging against you, your Purpose and other people living theirs. 

• Your Purpose needs to be protected like a vital organ of your body against attacks.  

• You are experiencing this Purpose Transformation Assessment because your Purpose is calling you to live your life in a bigger and more meaningful way. 

• Purpose is where your genius lives.

• You are part of a generation of people wanting its collective positive power to reverberate and affect future generations.

Is the Great Depression 2.0 negatively affecting your life?

The faster we can define:

• Our individual Purpose

• Team’s Purpose

• Societal Purpose

Purpose will help us to transcend the chaos of our times. 

Purpose will help all of us to survive and thrive.

‘Taylor Swift is CEO of The Year … ‘was the headline that I wrote for Inc. in October 2023.  

Superstar Taylor Swift inspires those seeking to change the world through their work and a blueprint for those languishing in a purposeless drift.

I first met Taylor in 2005 when she was a 15-year-old with a dream of being a music star.  I produced and directed her 2006 television documentary, A Place in this World, as well as later programs CMT's Artists of the Year and ABC's CMA Music Festival.  I consider her a professional and family friend.

Swift's foundational leadership strategies as a creative talent and CEO are akin to Walt Disney's and Steve Jobs. Swift, Disney, and Apple are all businesses centered on Purpose to serve the greater good of mankind. 

When Swift was a 16-year-old, I would have conversations with her about her Purpose.  She had a special talent as a songwriter and singer. How did she want to use her talent to serve the greater good in her world?  Our conversations eventually led us to her song "A Place in This World," which she wrote when she was 13, trying to figure out how she was going to fit in and make her mark in music.

Swift's lyrics, mission, and personal story of vulnerability in finding her place in the world against uncertainties create a shared connection with the listener and leave room for the listener to find their place in their world.  Taylor’s value to her fans is to help empower them to figure out their shared challenges so they can better live their own life story. 

In 20 years, from the age of 13 to 33, Swift has not only figured out her place in music, but she also now owns it.  

Where do you want your life, business, or career to be in 20 years? 

Your Purpose is your True North to your dreams.

The Great Depression 2.0 began in 2008, and Taylor’s success came during it.  She thrives by giving hope to people during a hopeless season of time.  If these Purpose strategies work for Taylor, imagine how they will work for you and your dreams, too.  

I believe your life has a Purpose, a reason you were born, and are alive today.  I believe living your Purpose will help you rise above the chaos and noise in your life.  

I love to help people; this is centric to my Purpose.  I work with CEOs, C-Suite executives, Celebrities, Influencers, and Leaders who are eager to learn to boldly live their life’s Purpose.  Often their transformation begins as disengaged people searching for a NEW Integrated Work, Family, and Personal life.   Today, your transformation can begin.

Purpose is a business and lifestyle strategy. 

Walt Disney, Henry Ford, and John Nordstrom all used Purpose to help guide them to their dreams in businesses during the first Great Depression.  

Walt Disney was 28 years old when the Great Depression hit.  The 1930s found his team of approximately 1,000 employees traumatized by their personal losses due to the banking failures and the collapse of the economy.  Walt engaged, inspired, and united his team’s efforts around Disney’s Purpose, ‘to make people happy’.  Disney made their team members happy so they in turn could make society happier too.

Together, their alignment of Purpose created the first full-length animated feature film, "Snow White and the Seven Dwarfs" grossing $8M in 1937-38 ($174M adjusted for inflation in 2024). 

How do you feel about your Purpose in life? 

The faster we can define our Purpose, our team’s Purpose, and societal Purpose,

Purpose helps us transcend the chaos of our times. 

Purpose helps all of us to survive and thrive.

Are you ready? YES

This is Purpose of You. A strategy for you to face the crisis you are living in today.  Together, we will define your life’s Purpose, your Values to protect it, and your Missions, and Goals to create Your Personal Purpose Plan.

If you are a business owner, CEO, self-employed, or entrepreneur – using Purpose of You strategies will make your business more successful.

2023 Gallup reports businesses’ employee disengagement epidemic is costing American businesses $1T / $8.8T globally. 

Purpose of You helps employees to engage in their work and reduce this expense for a fraction of the money your business is already losing.

Data shows that Purpose-centric companies are 6X more profitable than their competition.  The same can be true for Purpose people.  Do the quick math, multiply by 6 the amount of money you made last year.  Do you like the number you see?

You are a career-focused business leader or student; aligning your Purpose with a Purpose-centric company will make the business you work for, and you more profitable. 

Purpose of You will train you to monetize your Purpose.

Athlete, Celebrity, or Influencer who makes money on your NIL (name, image, and likeness)? Define your NIL brand based on your Purpose.  Your agents, managers, and publicists will thank you!

For parents who are passionate about raising independent, empathic leaders of tomorrow; living your Purpose will model and guide your children to their Purpose and to serve a greater good for their generation.  This is part of your Purpose legacy.

Purpose of You

A personal development and coaching program, designed to create a culture of Purpose for businesses and individuals.   

Our strategy is simple

We help individuals define their life’s Purpose and align it to their careers, business family, and personal life. 

This creates engagement, productivity, and Purpose in every aspect of your life.

Purpose of You is founded in Feelings, which is empowered by Neuroscience.  

Neuroscience teaches us that all human behavior and decision-making is done in the Limbic or Feeling part of the brain.  

“We are not either thinking machines or feeling machines, but rather feeling machines that think.’ - Neurologist, Antonio Damasio

Take a moment and ponder this. 

You are a feeling machine that thinks.  Neuroscience teaches us that humans make decisions based on how we feel, even how we feel about knowledge.  This is the baseline for Emotional Intelligence.  

We are living in the age of A.I. 

A.I. has no emotions, empathy, or feelings.  As Artificial Intelligence increases in our lives, people’s Emotional Intelligence must increase to lead technology and people.  

The Purpose of You Formula for writing your Purpose is…

Feelings + Actions + People = Purpose™

1. you are a feeling machine that thinks

2. feelings are foundational to your Purpose. 

Uniting these two data points is transformational to your Purpose. 

This is the Purpose of You differential quality and strategy; you need to define and live your life’s Purpose.  

Purpose of You helps you to identify your positive feelings and unearths them to grow into new opportunities organically.  This transformation replaces bad feelings with good feelings to produce feelings of positivity, winning, and happiness.  

Living one’s Purpose in life brings an individual sustainable joy and happiness.

Small wins build on each other over time and eventually gain so much momentum that growth almost seems to happen by itself. Once you define your Purpose and intentionally live it you create a flywheel of Purpose.  It’s self-generating and sustainable. 

Purpose is a living organism.  It perpetuates itself.  When everyone in a society lives that shared Purpose, when it becomes the core of existence, the results are transformational.

Founders often write a Purpose or Mission Statement as a reason of existence to why the business exists.  Walt Disney, John Nordstrom, and Henry Ford all wrote and used their purpose statements to build their business dreams and to help them overcome the obstacles of their times including the 1930s Great Depression.  This same strategy will help you in the Great Depression 2.0 today.

Defining and living your life’s Purpose to benefit others makes you part of the solution to the era of chaos you are living in.  Just like Disney, Ford and Nordstrom did a hundred years ago.  You will be part of the solution to today’s societal challenges for the greater good of mankind.

The butterfly effect.

When you are living your Purpose within yourself, it increases your personal happiness. When you are living your Purpose outside of yourself to others, the beneficiary feels happiness which in turn makes you feel happiness within yourself.

The 8 Easy Steps Within Purpose of You:

Step 1, Discovering your Core Feelings, and your Greater Good Influencers.

Step 2, Discovering your Core Actions that you love to do.

Step 3, Discovering the People, you want to Influence for a Greater Good.

Step 4, Defining Your 1st Draft Purpose Statement.

Step 5, Living Your Intentional Acts of Purpose.

Step 6, Discovering Your Core Values to protect Your Purpose from the war against it.

Step 7, Your Personal Purpose Plan.  Defining Your Mission Statements, Goals, and Pruning Your Distractions.

Step 8, Defining Your Purpose Statement + Living Your Personal Purpose Plan Transformation.

Purpose will create an internal GPS to navigate you to your NEW integration of work, family, and personal life.  

Purpose of You uses strategies of environmental psychology, a multidisciplinary social science that examines the relationship between human beings and our surroundings.  It considers how we as people shape our natural world and built environments – and how those environments shape us in turn.  These insights will help you navigate through the environmental chaos of the Great Depression 2.0.

Purpose of You supplies ongoing support to help empower you to your dreams:

• People on Purpose: FREE Zoom webinars. Connect with a global community of People on Purpose.  This is our movement, and you are a part of it.  

• MASTERCLASS: an online 8-part course designed to help you create your Personal Purpose Plan for your life.

• Certified Purpose Trainers: Purpose Life Coaches to strategize, plan, and help make daily routines to increase your Purpose performance, joy, and happiness. 

• MASTERGROUP: Led by a Certified Trainer, a select group of 10 like-minded people working together to help one another live their Purpose to the fullest.

I believe your life has a Purpose.  What do you believe? 

You can’t fully live your life’s Purpose if you don’t know what it is.  Let me help you discover your life’s Purpose, to be your True North guide to navigate your life toward your dreams during the Great Depression 2.0. 

PurposeOfYou.com