Your Values Protect Your Purpose
By James M. Rink
Values protect Purpose. Your Values protect your Purpose so you can equitably serve your customers, partners and Yourself.
If someone wants to physically attack you, they will want to go after one of your vital organs, like your heart or lungs. Your heart and lungs are protected by your sternum and rib cage.
Your Purpose is like a vital organ and your Values are the sternum and rib cage to help protect your Purpose.
My Purpose is to communicate hope, to help people and to make people happy. These are protected by My Values of Honesty, Integrity, Fairness and Accountability.
For you and me to fully live our Purpose we need to be in a safe environment where our Values are honored.
What are your Core Values? Here are two questions to help.
If you have hire someone, what is the fastest way for them to get fired?
If you are dating someone, what is the fastest way to you breaking up?
Make a list of-your-3-5 core Values.
Here are 2 ways your Values protect your Purpose:
1. Your Values protect your Purpose from You.
For you to authentically give your Values and Purpose to others it all starts with first giving them to yourself.
If honesty is a core value and you are listening to negative, untrue voices in your head. You need to stop.
If fairness is a core value and you are being too hard and unfair to yourself, you need to make a change.
You value yourself by living your Values within yourself.
Start today, after you answer the two questions above and make your list of your Core Values, begin to listen to the voices inside yourself. ‘Break up’ or ‘Fire’ the voices in your head that are in violation of you.
“We must cultivate our own garden”
Voltaire
2. Your Values Protect your Purpose from Others
When someone violates one of your Values it’s your warning signal that you have been trespassed.
If honesty is a core value of yours and someone at work or in your personal life is not being truthful with you, it’s easy to recognize and to address the injustice.
If fairness is a core value of yours and someone is not being fair with you, it’s easier to confront the unfairness.
Quickly and non-emotionally confronting the violator will help resolve the situation. If the other party cannot resolve the matter, then it is a clear warning sign to you that your Purpose and Values are not welcome with them.
Then You will know then how to best move forward to protect your Purpose, Values and yourself.
Fifteen Years ago, I was contracted to create and produce a Television property for a Music Television Cable company. Our story was to be about an aspiring Music artist in the making.
I cast a then sixteen-year-old, Taylor Swift, as a teenager with a dream of music stardom. As Taylor’s music career skyrocketed, so did our Television property which earned millions of dollars for my client.
Then one day, something changed between my client and me. I realized my client went behind my back and started to court one of my staff members to try and Produce the property without me in hopes of producing the show for less money.
This violated my core values of Honesty, Fairness and Accountability. So, I confronted my client and explained that for our working relationship to continue to succeed my Values needed to be honored. The success of our Television property was birthed out of My Purpose. My Purpose has Values to protect it.
Your Values Protect Your Purpose.
If this blog speaks to you, I invite you to Join our Movement on Purpose. Follow me on social media at James M. Rink and learn more about my Purpose of You Workshops at PurposeOfYou.com. In 8 hours of training you will discover, define and live your life’s Purpose and know your Values to Protect it.
